Atomic Betty - An Introduction, plus Atomic Betty Toys
Atomic Betty, Galactic Guardian and Defender of the Cosmos, is an action-comedy set in Moose Jaw Heights, Saskatchewan, and 'space'. Each episode is a thrill ride from Earth to the wildest reaches of space, and back. Betty is a normal 12-year-old girl, and in fact, she's extraordinarily ordinary. To her friends and family she's the sweet, brainy girl next door, but in reality Atomic Betty is a Galactic Guardian, sworn to uphold an extremely high code and defend the universe against the vilest, most nefarious villains. Her main antagonist is Maximus I.Q. who would like nothing better than to find out the location of Atomic Betty's 'secret' home planet. Atomic Betty friends include her faithful robot X-5 and Sparky, her little green Martian friend.
"Betty is not part of the in-crowd on Earth, she prefers to read comic books or skateboard and just do what she wants to do. She definitely dances to the beat of her own drum. She's a leader, not a follower," explains co-creator Rob Davies, "But Galactic code forbids her to ever reveal her secret identity or use her space powers on Earth, so it's challenging for her at times. However, in space he sheds her Earthly persona to become Atomic Betty and is no longer just an every-day 12-year-old she's an interstellar hero who can kick robot butt when called upon. In true Canadian fashion she quietly moves ahead and makes big strides."
Lots of new Atomic Betty Toys and products are available in the market today including Atomic Betty sleepwear, slumber bags, Atomic Betty character pillows, Atomic Betty lighting and wall scrolls, Atomic Betty costumes and accessories, girl's sportswear, swimwear and fashion bottoms, Atomic Betty portfolios, wire bound binder paper, theme books, notebooks, memo, calendars, watches, clocks and Atomic Betty amusement and theme park toys.
Playmates will help make the universe a safer place with the introduction of a wide selection of Atomic Betty Dolls, figures and playsets. Based on the cartoon network series which debuted last fall, the toys allow children to recreate Betty's adventures as Galactic Guardian and Defender of the Cosmos. The new line includes figures of Atomic Betty and other key characters from the show as well as a transformation assortment with which kids can change Betty from her everyday persona to the savior of the universe. The initial Atomic Betty will include a figure assortment featuring Schoolgirl Betty, Noah Parker, Penelope Lang, Maximus IQ, Minimus, Sparky, X-5 and Atomic Betty. Other highlights include the Fashion Transformation Assortment, the transforming star cruiser 2 in 1 playset and the talking atomic betty doll.

